The Deal- Transformed

Thoughts are the essence of our search for purpose. The adventures that quite possibly move us toward our center. What is the center that defines many of us? We were born with it, yet it
takes a lifetime to learn it. To know it. It is the core, the fundamental essence of our future.

These core values and beliefs can lead us to where we share new revelations, new beginnings and a new awareness that leads us closer to God.

The Thin Advertising Market- Creating Top Of Mind Awareness

I know a lot of you are Mad Men fans, Its a nostalgic show for sure, however I do not think it gives enough nuts and bolts about the advertising industry as a whole. Here's a few concepts that will help you get started and maybe develope a media plan. The bottom line is you need to drive customers through your door and quickly. Your competition is out there and the bottom line is it must be done. There is a lot to it, the idea to drive customers to your store it is not an old concept. It has been around since the beginning of time.

As our population base has gotten younger, we have become very imaginative. It has not helped that technology wise we have a lot of toys at our disposal. Tablets, iPad, iphone, androids devices, sliding billboards are all ways to drive customers to you establishment, however they are short term, glamorous ways to make you feel good about your advertising. So if you are a feel good kind of person this is the way you should go, but don't expect to receive tangible results. I'm being honest.

In fact advertising is not a short term proposition. It is certainly not based on the number of impressions you may or may not receive with you digital/online ad. Business owners are impatient, they want results now and that my friend is the bottom line. So here's a concept. It's called the Thin Market, it's been around for ages, however no one lends enough attention to the concept.

There is only a limited amount of potential customers available to buy your product or your service at any given time. That's It. Pretty simple and straight forward. If there are only so many people available to buy your product and service in the vast advertising market place, then why do you place the same ad over and over again? Because it works? You bet that is why you do it! You win a prize! After all you are dealing with a fickle public and trust me this can effect your bottom line. The most important person in your Media plan, is not your ad representative, it's certainly not your advertising agency, all of them or just like the show Ad Men, clamourous types, empty suits and dresses, stay away from them. The most important person is you the business owner. You know the trends, you know what ad seem to pull in the most customers. You simply must be able to match your needs to the correct media platform and do it consistently.

Let me tell you a little secret, It's called the Thin market, AGAIN THERE ARE ONLY SO MANY PEOPLE IN THE MARKET TO BUY YOUR PRODUCT AND SERVICE AT ANY GIVEN TIME. That means you must create TOP OF MIND AWARENESS THROUGH THE MOST EFFECTIVE ADVERTISING PLATFORM.

I DON'T KNOW IF TV IS YOUR THING, it is mostly ego driven, many a business owner has pumped hundreds of thousand of dollars into TV simply to feed their ego. I'm just being real with you. Don't go down that path. Yes the trips to Cabo and the perks are exciting, and certainly take them when offered, but please develope a media plan that will reward and guarantee immediate success.

My friend this may shock you, but, I am keeping it real, You want to have your product or service to become an household name and you can do this consistently through front page strip ads on the front of the daily Newspaper. Yes People still buy the paper, primarily because of the coupons, from Valassis and News America. Certainly not the news. This my friends has kept newspapers afloat. Tell your ad rep to price out a front page strip ad on the very bottom of the front page, run it consistently for two months and you will get immediate results. Make sure it is in color. Keep it on the front page and you will create TOP OF MIND Awareness.

Although I worked in newspaper advertising for 35 years, I am somewhat fascinated with Billboard advertising. I believe it could be a complimentary approach to your front page newspaper advertising campaign.

I believe that these are program that will possibly work for you. If you have questions leave a comment to ourtravelstheway.com.

Remember TOMA (top of mind awareness)!

 

 

 

 

 

 

This Racist Cartoon Published in the Boston Herald

 

This racist cartoon was published in the Boston Herald and what's more the Herald refuses to take the cartoon down from it's website. The Herald employee who published it thought it was appropiate to use the satire while using the reference to watermelon the age old reference implying that all African Americans eat and love watermelon, a racially offensive stereotype. This has been going on for centuries and it is offensive.
This raises a larger question concerning why is this degradation happening to the President of the United States? It never happened to other Presidents, yet President Obama is subjected to prejudiced bullying and degradation. Yet the editor says he has no ill intent. Yeah, but the days of Bull Conner are alive in well in America! We cannot even show respect to President Barack Obama, because in the eyes of America he is just a Black man in the White House and many in this nation refuse to accept that reality. Apparently the Boston Herald approves of racially offensive material in it's publications. Trust me, racism in American is still alive and well, and no we have not overcome bigotry.
 
Furthermore the Herald needs to quickly provide all employees racial sensitivity training. And we wonder why newspapers are closing one after the other.

 

The Deal- God’s Word Placed In Our Hearts

From Jon Courson's Daily Devotional

 

September 30

Then the LORD put forth his hand, and touched my mouth. And the LORD said unto me, Behold, I have put my words in thy mouth. See, I have this day set thee over the nations and over the kingdoms, to root out, and to pull down, and to destroy, and to throw down, to build, and to plant.

Jeremiah 1:9-10

 

Here, we see the power given to Jeremiah as the Lord put His words in Jeremiah’s mouth. The Word of God is quick and powerful, sharper than any two-edged sword (Hebrews 4:12). Therefore, just as He provided Jeremiah His words, He has provided us with His Word. True power comes not from sharing with people what we think, but what God’s Word says; not from our ideas or philosophies, but what Scripture states with certainty and authority.

 

The ministry of a prophet is always profitable but not always pleasant. It’s not simply planting and building, but the ministry of a prophet is also pulling down, throwing down, tearing up, rooting out. There had to be a breaking before there could be a building. There had to be a tearing up of the land before there could be a planting of the seed. Jeremiah knew this. He saw it in his father and in the priestly community that ministry wouldn’t always be easy.

 

“To every thing there is a season,” Solomon declared, “and a time to every purpose under the Heaven: a time to be born, and a time to die; a time to plant, and a time to pluck up that which is planted; a time to kill, and a time to heal; a time to break down, and a time to build up . . .” (see Ecclesiastes 3:1-3). Building up is always more fulfilling than pulling down, planting always more exciting than destroying, yet, like Solomon, Jeremiah was told he would have to root out, pull down, destroy, and throw down before he could build and plant. And so must we. Paul tells us we are to pull down strongholds and cast down imaginations that seek to have preeminence over Christ in our thoughts and minds (2 Corinthians 10:4-5).

 

True ministry is not about getting people to like us but rather speaking as the Lord directs in humility and integrity – even if that means rooting out and throwing down in order that God may build up and plant deep.

 

The Deal- Ask Today!

 

When you communicate with The Lord, you are establishing a relationship. Yes, The Lord is interested in knowing you and you knowing Him. My friend this is no ordinary relationship. It is a one on one relationship with our creator that is meaningful and substainable. That is a beautiful thing. God is everywhere at once and you can dial him up at any time.

He sent His son and our Savior Jesus Christ so that we can have eternal life. That's right, this gift is available to you just by asking The Lord Jesus to come into you heart and your life by acknowledging the work Jesus accomplished on Calvary a long time ago. He gave His Life so that you can have eternal life. Asking Him for forgiveness of your sins and acknowleging that you are a sinner and repent of those sins is the first step. It's a beatiful thing! No paper work, no contract, that it's! Once you do this, Jesus will come to live within you. However, You must take the first step by asking. Your life will never be the same!

Remember no one comes to the Father (God) except through His Son Jesus Christ! if you don't already know Him, He knows and loves you, ask today through prayer! You will be more than Glad you did.

 

Newspaper Publishes Insensitive Cartoon Comparing Travel To Slave Trade

By Chris Hoenig, DiversityInc

A Pennsylvania newspaper has issued an apology after publishing an editorial cartoon that compared air travel to the slave trade.

In its Saturday edition, the Lancaster New Era ran a cartoon that depicts a couple standing before a diagram of theseating chart for a slave ship. “Must be where the airlines got their idea for passenger seating,” the old man tells his white-haired partner.

Newspaper apologizes for slavery cartoon.

“To somehow link the inconveniences of air travel with slavery in general and the slave ships in particular was not only just plain wrong, it was deeply hurtful to our African-American community and all those who understand the horrors inflicted on the men and women forced into the slave trade,” John A. Kirkpatrick, President of Lancaster Newspapers, and Barb Roda, its Executive Editor, said in a statement. “As a Lancaster County pastor said of the editorial cartoon: ‘The African slave trade was our Holocaust, and to a majority of sane African-Americans it is painful for us to even entertain.’

“While the editorial cartoon was not drawn by someone on our staff, the decision to run it on our pages was made here. We are deeply sorry about printing this offensive cartoon.”

The cartoon was drawn by editorial cartoonist Robert Ariail. Someone posting under his name challenged commenters who questioned his drawing.

“Oh yes, when I fly on an airplane, I have absolutely been forced onboard against my will, shackled by my hands and feet, stacked next to my fellow passengers with no breathing room, no water and food for a period of weeks, with the certain knowledge that if the captain considers himself or herself in danger, he or she can throw me overboard, still shackled to my fellow passengers,” a commenter named Sara posted on Ariail’s site. “Also, when I arrive at my final destination, I expect to be stripped, then sold to the highest bidder. Seriously, what is this nonsense?”

Ariail’s response? “Sara, get a sense of humor, then come back and look at the cartoons.”

Ariail did eventually issue an apology of his own.

“Folks, I didn’t intend for this cartoon to create this kind of reaction,” he wrote. “I am sorry to those who are upset by it and I’m sorry to Sara for my flippant remark. My intent was to compare airline seating with the most extreme example I could think of—the famous slave-ship illustration. I didn’t mean to trivialize slavery, just make a hyperbolic point about our modern-day condition.”

By the mid-1700s—decades before the United States became an independent nation—tens of thousands of Africanswere being forced from their homes, shackled and crammed aboard ships to the colonies and the Caribbean every year. Of the millions who started across the slave trade’s Middle Passage, hundreds of thousands died in the putrid, inhumane conditions and were dumped overboard. Those who survived the journey were sold to the highest bidder, destined for a life of forced servitude.