The speech by Barack Obama introducing Joe Biden as his running mate, says volumes about the revamping of the Barack Obama campaign approach. Obama is branding and reselling a message. That being; he is just like the blue collar workers who are concerned about how they will pay their bills, how they will pay their mortgage, high gas prices, and the general state of their finances, given the economic climate facing America.
So what better way to approach this than to literally roll up your sleeves, take the suit coat off, loosen the tie and talk to that segment in a way the they can relate to. We will see more of this type approach by Obama/Biden. Biden will have no trouble pulling this off. Obama will need to work at it. He is somewhat stuffy and reserved, which is how he appears; but Obama is familar with tough times. It is hard for people to see this, when they see a polished, articulate politican like Obama, they see what they perceive to be an elitist.
In life as many of us know; what you see is not what you get. In order to gauge the real Obama, you only need to look at the choices that he has made in his life. He choose to marry a working class, middle income woman in Michelle Obama, who grew up on Chicago’s south side. There are many African- Americans who have risen to high ranks in life and carry a stately persona about them. Some would call them stuffy. That does not make them elitist.
It is all about the upbringing and how a person was raised. You can appear stately and perhaps aloof, but come from impoverished, and poor background. But if you were taught values, to strive to achieve, and education was a cornerstone principal, then your demeanor will will reflect that upbringing. It does not matter whether you are rich or poor. Black or white. It’s all about values taught and lessons learned while growing up.
When you see Barack Obama, you see the product of that type of upbringing, although raised by a single parent. But the reality is people see and form perception from what they see. Obama will have to deal with that. Obama will need to engage the blue collar worker, the Catholics, and the Jewish Voters. He will need to do this on their level and talk to them in plain talk.
When you’re selling anything to anybody, you need to quickly identify your audience, and develop a rapport with the audience quickly. They need to see, you although different, as a person that can be trusted. A person who is truly interested in their well being and someone who can deliver the programs and policies that matter to them. That’s what Obama needs to do the win votes from this segment.
He will need to become more folksy and engaging. This is a personality change, but it is one that Obama can make if he cognizant and aware of his audience, what is important to them, and talk to them in a way that is influential and meaningful.