President Obama will visit ground zero on Thursday. There will be no triumphant speech but instead he will share a private moment with 9/11 family member and first responders. The President will lay a wreath at Ground Zero. Following the ceremony President Obama will meet with relatives of those who perished in the 9/11 attacks.
There many roads to marketing success, but the surest way to prepare yourself for success rest on these tenants.
1.) Organization- knowing where client information is, client history and having sales tools readily available.
2.) Planning, Projecting, Forecasting- The bottom line on how successful you become is based on reaching and achieving revenue goals and objectives. You must become adept at projecting and forecasting revenue budgets. You must anticipate revenue performance and set goals personal goals, months in advance. You set your goal and set it much higher than management. For instance you should set your goal one year in advance on a monthly basis. You set a much higher standard for yourself and you aggressively work toward achieving that goal. When management finally sets your goals, you have already made their goal, because you have an entire year of pre-set goals. If you have done a good job organizing, planning and projecting, you have all the tools in place to reach your goals. Once you know what your goals are; you have a clear objective as to how you need to perform and what you need to do to get there.
The next step is developing an action plan or game plan. This is a crucial step toward reaching your defined revenue goal. You must determine the following;
Who are your pre-sold accounts?
What accounts have promised to buy from you in the future?
This is your sales foundation. Once you know what pre-existing sales are in place and how much revenue is involved, you are well on your way to reaching your goal. Typically, pre-sold accounts, including current and seasonal accounts, can represent anywhere between 0 to 90% of your customer activity. Your objective here is to grow the number of pre- sold accounts and raise the sold percentage. You do this by establishing yearly budgets for your accounts, anticipate trends and opportunities.
Your action plan should be to set up appointments and put together proposals to help you get there. You always keep an eye out for opportunities maybe it is a follow-up call that you will need to make in two months. Keep score by adding revenue for that month in anticipation of the sale for that month.
3.)Engage the customer- You must be engaging toward the customer. The customer must feel comfortable with you. They do not necessarily have to like you, but they do have to have a healthy appreciation for your product and your service, which it is up to you to convey. There are a number of ways to do this. You can be friendly and outgoing, or the prospect just simply likes you. This often wears off if you do not deliver results. YOU MUST BECOME A NECESSITY TO THE ACCOUNT; BECAUSE YOU DELIVER RESULTS. IN ORDER TO DELIVER RESULTS YOU MUST DEMONSTRATE THAT YOU KNOW YOUR PRODUCT or SERVICE. Listen to the customer and confirm that customer’s needs and then prescribe a plan of action for the customer.
4.) Time is money and people do not have a lot of time. You must learn to quickly assess what the customer perceives as a need and suggest the product or service that will help the customer achieve that need. Give them a price that they can agree on, based on their perceived value of your product. This perception is fostered and created entirely by you, so you must be persuasive and you must close, close, close throughout the sales process.
5.) Always leave a reason to follow-up with the customer. This creates an open opportunity for you to show up at their door step; welcomed. The customer has already approved that you can follow-up with them and this gives you an opportunity to win the customer.
There trouble in the McCain camp with Sarah Palin. Aids are now saying that she is unprepared on the issues. They have all along been fearful of turning Palin loose for fear of what she would say. As any hiring manager knows you meticulously research your job candidate. You do a background check, checking everything. You get a feel for what the person has done in the way of former employment. In the interview process you look for all you can for telling comments or information.
If you can detect of trend in behavior from the past, you note it and follow up on it. The best predictor of the future is what a person has done in the past. So Sarah Palin’s flaws were staring John McCain in the face. Why did he not question the fact that she attended five colleges. Why did she enter a beauty contest? All these things would speak to the character of the person. I’m sure McCain knew about Trooper gate. If he did not it proves that he is incompetent. If He did; it proves that he is even more incompetent.
The point is McCain staffer are beside themselves because Sarah Palin has started to improvise on her own. She has taken on the role of ” Loose Cannon”. McCain would have known this if he had hired smart. He did not. He only has himself to blame.
This is a good time to reflect on those qualities that we consider admirable in a Presidential candidate. These are qualities that stand the test of time. Throughout American history, presidents have faced many challenges that have over time defined their legacy. For some the legacy improved over time. For others their presidency proved to be more disastrous than previously stated. What are the qualities that define a good president? This is a quite subjective opinion, but these are my thoughts on what a good president should be about.
Demonstrate willingness to serve-
Presidents should have a commitment to service and there should be no conjecture here. This should be readily apparent when one reviews a President’s life, what did they do in service to others? What pet programs did they champion and what political offices did they previously hold? John F. Kennedy, Demonstrated a willingness to serve early on in his political career. When he first started his career as a Congressman in Massachusetts, Kennedy’s commitment was to serve. Prior to this he served in the US Navy, assigned to PT Boat 109 during World War II, in the South Pacific., where he saved his entire crew, by rescuing those who were burned and wounded, swimming to their aid. Kennedy demonstrated that he cared and this caring attitude served him well in his short tenure in the Office of President of the United States.
George Washington answered the call of the American people first as Commander and Chief of the Revolutionary Army and he answered the call reluctantly to lead the new country as its first President. His reluctance was because he was somewhat weary from a hard fought battle to win Independence from England. But Washington put his fatigue aside and served two terms as the first President of the United States.
The ability to confront challenges decisively and in a way that is in the best interest of the American People-
There are many examples of Presidents who reacted to challenges and threats decidedly, not because of vendetta, but truly because it was in the best interest of the American people. This is a tricky situation for a President. There have also been presidents who have reacted because of party affiliations, lobby groups, and constituents. Their actions certainly were not in the best interest of the American people.
Franklin Roosevelt comes to mind as a President who saw a threat, the attack on Pearl Harbor and reacted to it, but saw a bigger threat from Nazi Germany and declared war on both Japan and Germany. He saw Nazi Germany as a real threat to American Interest, particularly if England fell to Nazi hands. Roosevelt did what he needed to do to support England, while building up the American army, preparing the Army for the D-Day invasion.
Roosevelt should be credited for creating a way for America to work it way out of a depression. He authored the social security system that is still in tact to day, where millions of Americans have relied on this service for their survival. Franklin Roosevelt had the vision to protect Americans in their old age and created a system that despite its protractors, has withstood the test of time.
The ability to see both sides of an issue –
Abraham Lincoln has the vision to see beyond the bickering between the Northern and Southern States enough to see a brewing resentment that would tear the country apart from one single issue; slavery.. Lincoln had to walk a fine line, but in the final analysis, Lincoln saw slavery as a travesty of the human existence and something that should be abolished. He was not at all liked, below the Mason Dixon Line.
Despite this Lincoln sought valiantly to keep the Union in tack; in an effort to placate the south. In the final analysis Lincoln knew that there was only one clear choice that slavery would have to be abolished. In 1863, Lincoln issued the Emancipation Proclamation and effectively freeing the slaves. This final act eventually brought the war to a swift end 14 years after it started in 1865.
John Kennedy- sought to pacify Southerners during the turbulent years of the Civil Right movement. When George Wallace stood in the doorway of the University of Alabama, denying black students the right to enter the University of Alabama. Kennedy watched as lunch counter protest were conducted all over the south and intervened when he could. Kennedy did what he could by trying to logically coax the southern establishment to do the right thing. The fire burned and Kennedy tried to extinguish the flame, but on the horizons were the culmination of an 11 year movement that would change the face of the South and foster in the most progressive period in American history for African Americans and for women.
Although Kennedy consider the passing of the Civil Right Bill. He was assassinated before he could implement It. Lyndon Johnson picked up the torch and finished were Kenney left off with the passing of the 1965 Civil Rights Act. This bill had far reaching effect and to this day has helped in gains for African American, and women.
My choice for American Presidents who have made a difference and had unique qualities that has stood the test of time.
Franklin D. Roosevelt
John F Kennedy
These are the four great presidents in American History. All reacted to turbulent times and held the country together. Not because of personal belief, or personal agenda, but because it was the right thing to do. Two of these presidents were assassinated while in office, Lincoln and Kennedy. One died while in office, Franklin Roosevelt. All paid a heavy price because of a strong belief in their country. These American Presidents are icons and their actions over time shaped American life into what it is today, without their contribution America would not be the country of is today.
Could George Bush be the absolute worst, ever American President ? There are strong arguments For the validity of this assumption. And of course it is entirely subjective. Without a doubt George Bush is an interesting person to say the least.
We all remember the blunders of speech that George Bush has routinely made. All of which give us room to pause. Bush has a sense of humor and he is more emotional than most presidents in recent history.
Bush proved to be fairly predictable in his actions and thinking. One could say he in extremely stubborn and not at all given to compromise, this being a trait that has landed our country in hot water not only nationally but globally.
The war in Iraq is an albatross around Bush’s neck. His stubbornness trait again has led him down a dead in street. In regard to Iraq It appears and is apparent that we cannot win this war and we never should have entered into this war to begin with. Amid mounting pressure from the public, Bush has accumulated the lowest approval rating among American presidents in recent history.
All this points the unfortunate trait of not being capable of seeing both sides of an issue. There are many Bushisms that I could write about, however they are too numerous and with out a doubt ,fill a two volume book. Stay tuned for more books similar to Scott McClellan, which are sure to tell all and land on someones best seller list.