Colleges and universities are exploring new possiblities for sponsorships as an incremental revenue stream. Because of the faltering economy and the need to create new revenue streams this is seen a s new opportunity for many in the athletic arena of higher education. College Athletics have long been a cash cow, but to continue to top year over year revenue is becoming increasingly difficult.
If you want the real story on Tennessee Football and its history here are excepts from Tales of the Tennessee Vols: Look at page 87 and beyond to get a real feel on awkward coaching changes. It might be a good idea to read the pages before. This will give you an interesting perspective on Tennessee Football.
I can’t say I know an awfully lot about Lane Kiffin. But I do know two things. He is the new coach at Tennessee and he will earn over $2 million dollars a year at Tennessee. He has somewhat of a name value for a school that has sought mightily to be a National Power. I can’t say they have really obtained that lofty status that just about every other school in the south seeks. One could hardly classify Tennessee as a championship factory. They have only won two championships and they were years apart. How about 47 years, 1951 and 1998?
So it only stands to reason that they will follow that pattern. It has been 10 years now since they last won a National Championship in college football. Yet they have been known to fire coaches for not producing and have even sent moving vans to speed up the departure of a failing coach.
I don’t see Lane Kiffin working wonders at Tennessee, a school that has a long history of hiring in-house people with Tennessee Volunteer connections. Their last two coaches grew up in the program, Johnny Majors and Phillip Fulmer. Fulmer spent much of his time throwing Johnny Majors under the bus to get his job. But that’s politics in Tennessee. By the way Kiffin is only 33 years old.
Kiffin does not bring much to the table other than a few years of “Just lose baby” instead of “Just win baby” for Oakland’s Al Davis. Eventually he was fired as the Raiders head coach after going 5-15. Kiffin claim to fame is being a glorified offensive coordinator for the USC Trojans, but colleges have a habit of throwing large sums of taxpayer money around; so as in Tennessee’s case, they can find someone to beat Alabama. Believe me it will not be Kiffin.